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Value Chain of Unmanned Decision Science Industry

True to the statement by Alan Key, a noted Computer Scientist, who said that The best way to predict the future is to invent it, recent trends in technology has brought about a sea change in data intelligence and decision science which comprises of collection, processing and application, thereby completing the full cycle of the […]

March 4, 2016
By researchAdmin
Market Research

Digital disruption is more than a Buzzword!!

Everyone is wondering (and few are worrying!) about digital disruption taking place across industries. This is bringing the most impact on business. It is actually the change brought forth by new digital technologies along with strong business models, which threaten the value proposition of the existing incumbents. Innovation and disruption are constant in this dynamic […]

Think Social Media before Launching a Product/Service

I firmly believe that most of the organizations are relying on social media nowadays due to their broad reach and provides the best option for the corporations to determine the how good they are in the context of customer or market reach and product visibility. Social media not only increasing the website visibility, product sales, […]

Digital Wallet – Let’s Get Digital

Sounds not new but purely changing the traditional mode of payment. If we look at 20 years back, people used to carry hard cash in their wallet to make a payment and still in rural places, where technology, infrastructure is not occupying one’s mind, people prefer traditional wallet to carry cash over Digital wallet. In rural […]

February 26, 2016
By researchAdmin
Consumer Research

Sentiment Analytics – Tool for Better customer EngagementSentiment Analytics – Tool for Better customer Engagement

Sentiment Analytics is not a new concept in business ecosystem, it exists even before the concept of branding has evolved. At early stage, customer sentiment was gathered from word of mouth. Later primary Market research is used as an effective tool to get opinion from customers about their brand, their likes and dislikes. Even today […]

February 23, 2016
By researchAdmin
Consumer Research

What Is a Brand Bible? A Simple Overview

Companies invest money in creating logos, ads, marketing materials, packaging, and so on and then wonder why they’re not getting the results they expected — or they might assume that they can’t get better results. However, had they invested in brand research along the way, their stories could have been quite different. What is Brand […]

February 23, 2016
By researchAdmin
Entrepreneurship

What’s Your Competitive Advantage (WYCA)

Start-up and established conglomerates ponder about creating or pivoting their business models and have serious questions like what business model to choose, which will give a competitive advantage, which will be the right fit for us. Creating an innovative business model which is disruptive is as important as creating a product with unique value proposition. […]

February 12, 2016
By researchAdmin
Market Research

Stay ahead of your consumers – segmentation continues to create opportunities for growth

A firm cannot devise a market strategy without market segmentation. If firms don’t do segmentation, they do not know whom they have to sell and what they have to sell. Segmentation is an effective method to increase the focus of a firm on market segments. So exactly what is market segmentation? Market segmentation is sizing […]

February 12, 2016
By researchAdmin
Market Research

Mystery shoppers : The unique way to check service standards and employee integrity

Collecting feedback from customers is just the same old thing, however the appropriation of Customer Satisfaction projects has turned out to be more far reaching with the advent of innovations. It is pertinent for an organization to understand the underlying value of meeting up day to day expectations by adhering to its SLA’s. One way […]

February 1, 2016
By researchAdmin
Innovation

mHealth Shaping Rural Healthcare in India

India is the second most populous country in the world with an estimated population of 1.27 billion. Nearly 70% of India’s population lives in rural areas out of which half belongs to the Below Poverty Line class. According to recent surveys, over 60% of the rural population doesn’t have access to healthcare facilities. Hence, the […]

Value Chain of Unmanned Decision Science Industry

Digital disruption is more than a Buzzword!!

Think Social Media before Launching a Product/Service

Digital Wallet – Let’s Get Digital

Sentiment Analytics – Tool for Better customer EngagementSentiment Analytics – Tool for Better customer Engagement

What Is a Brand Bible? A Simple Overview

What’s Your Competitive Advantage (WYCA)

Stay ahead of your consumers – segmentation continues to create opportunities for growth

Mystery shoppers : The unique way to check service standards and employee integrity

mHealth Shaping Rural Healthcare in India

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