Product Development and Innovation
Turning Ideas into Market-Ready Innovations
Product Ideation:
ResearchFox powers brands with insights-driven product ideation, transforming ideas into validated, customer-centric concepts ready to make an impact in the market.
Our Offerings in Product Ideation:
Why ResearchFox?
ResearchFox combines cutting-edge research methods with a customer-focused approach to ensure that every product idea is relevant, feasible, and impactful. From discovery to development, we’re with you every step of the way, turning innovative ideas into market ready products that deliver real value.
Concept Testing
Develop concepts that captivate consumers with precision and speed.
Juggling several ideas but not sure which one will most effectively appeal to your target audience and align with your brand?
Our Solution:
At Research & Fox, we help you transform ideas into winning products and services by validating them with your target consumers. Our concept testing framework evaluates the potential of each concept, giving you the insights you need to prioritize the ones that deliver the most value for your brand and resonate with your audience.
Through our advanced diagnostic tools like Eye tracking and Emotions Analytics we offer clear and actionable insights. You’ll be able to pinpoint which elements of your concept engage your audience, and which require fine-tuning, allowing you to refine your strategy for maximum impact.
Our customized metric goes beyond just purchase intent and allows us to understand factors like price sensitivity, likelihood to engage and try the product.
Product Testing
Unlock Consumer Insights to design, refine and introduce best in class products.
Or Leverage Consumer Insights to design, refine and introduce best-in-class products.
A top- class product helps navigate competition and meet consumer needs efficiently.
Our Solution:
At Research & Fox, we empower brands to make informed decisions at every stage of product development with our comprehensive product testing and innovation research solutions. Combining advanced analytics, consumer insights, and cutting-edge technology, we help you refine and optimize your products to ensure market success.
Our range of services are designed to support you throughout the product development lifecycle:
01.
Consumer-Centric Product Development:
Identify core consumer needs to ensure that your product resonates with the target audience.
02.
Prototype Testing & Refinement:
Test and iterate prototypes to fine-tune functionality, design, and performance before launch.
03.
Sensory Evaluation:
Optimize your product's sensory attributes (taste, feel, look) to enhance consumer satisfaction.
04.
Competitive Benchmarking:
Measure your product's performance against key competitors to ensure market superiority.
05.
Collaborate with us to navigate:
the complexities of product development and achieve unparalleled product excellence.
Packaging Research
Evaluate the potential of your packaging to elevate your brand’s impact.
Wondering if your packaging connects with your audience and reflects your brand identity?
At Research & Fox, we use a blend of behavioral insights, consumer feedback and market simulations to evaluate packaging at every stage. Our pack testing process involves assessing packaging effectiveness in real-world environments and virtual shopping experiences ensuring that it not only stands out on the shelf but also enhances consumer engagement and sales.
We deliver rapid, actionable insights by combining data-driven analysis with deep qualitative understanding.
Pricing Research
Optimize Pricing for Maximum Profitability and Customer Appeal
What We Do:
ResearchFox enables brands to find the ideal pricing strategy by understanding consumer perceptions, market expectations, and willingness to pay—ensuring your product launches at a price that drives both sales and loyalty.
Our Offerings in Pricing Research:
Why ResearchFox?
With ResearchFox’s data-backed pricing insights, you’ll be equipped to set prices that resonate with your target market, drive profitability, and adapt swiftly to changing conditions. We combine consumer insight with analytical rigor, guiding brands to pricing strategies that capture market potential and sustain growth.